LeelaRam Technologies Company Profile: Founder, Products, Clients and Method

The LeelaRam Technologies company profile: a Mumbai software company founded by Sumit Chavda in 2026, maker of the SellRank Shopify app, with its clients, services, method and values in one place.

LeelaRam Technologies is a software company based in Mumbai, Maharashtra, India, founded in 2026 by Sumit Chavda. It builds its own software products, starting with SellRank, a Shopify app that ranks collections by what actually sells, and it takes on client work in Shopify apps and storefront technology, websites, mobile apps and custom software. Its tagline is 'Software that grows with you', and it is run on four words: growth, consistency, relationship and trust.

This page is the company's own profile, written by us, and intended as the single place where the facts about LeelaRam Technologies are stated plainly. If you searched for the company by name, this should answer who we are, what we make, who we have worked with, how we work and how to reach us. Everything here comes from the same records that drive the rest of this website: the product catalogue, the case studies, the company timeline and the site configuration. Where we do not have a figure, such as revenue or client counts, we do not give one.

LeelaRam Technologies at a glance

• Name: LeelaRam Technologies. The name is written as one word with a capital R in the middle, and is sometimes searched as Leelaram Technologies or Leela Ram Technologies.
• Founded: 2026.
• Founder: Sumit Chavda, Founder.
• Headquarters: Mumbai, Maharashtra, India.
• Website: www.leelaramtechnologies.com.
• Email: leelaramtechnologies@gmail.com.
• Phone and WhatsApp: +91 98922 60330.
• Tagline: Software that grows with you.
• Values: Growth, Consistency, Relationship, Trust.
• Method: Listen, Build, Prove, Grow.
• Live product: SellRank, a Shopify collection-sorting app.
• In development: a mobile application for iOS and Android.
• Client work: Shopify apps and storefront technology; websites that rank and convert; mobile apps; custom software and automation.
• Clients featured on this site: PrimeStyle (United States, fine diamond jewellery e-commerce on Shopify) and Chamunda Constructions (Kandivali West, Mumbai, civil contracting and building finishing).

Who LeelaRam Technologies is

LeelaRam Technologies is a product-led software company. That phrase does a lot of work, so it is worth unpacking. It means the company's primary output is its own products, software that businesses install and pay for, and that the client work it takes on is in the same fields and held to the same standard. It is not a staffing company, and it is not a full-service marketing agency. It is closer to a small software studio that happens to sell its own tools.

The company describes itself as a technology company, not a Shopify-app company. Shopify is where its first product lives because that is where the first problem it solved lives. The second product is a mobile app, and the approach, listen, build, prove, grow, is the same wherever the software runs.

The company works with clients in India and abroad. Everything it builds ships over the internet, and it works remotely wherever its clients are, with time-zone overlap arranged per project. Its first featured client engagement, PrimeStyle, was for an owner in the United States; its second, Chamunda Constructions, was for a contractor in Mumbai.

The founder: Sumit Chavda

Sumit Chavda is the founder of LeelaRam Technologies. He founded the company after building and running e-commerce technology for a live jewellery brand, the place where the first product's engine was born and proven on real collections and real sales. Through the company he has also led the end-to-end redevelopment of PrimeStyle, a US diamond-jewellery brand on Shopify, and built the Chamunda Constructions site from nothing.

The company's own description of why it exists is that it turns that kind of hard-won, in-the-business software into products other businesses can install in minutes. The founder remains close to the work: SellRank's in-app support questions are answered by the founder in the same thread, and the top SellRank plan includes a direct line to the founder for merchandising advice.

Sumit Chavda's personal portfolio is at sumitchavda.vercel.app, and his LinkedIn profile is linked from this site's structured data so that the person and the company connect in search. We have written about his path in more depth in Sumit Chavda on building LeelaRam Technologies, and he has written in the first person about what a live store taught him.

The history of LeelaRam Technologies

The company's timeline is short, because it is a young company. It is stated here exactly as it appears on the About page.

• 2025: The engine that started it. A collection-ordering engine was built for a live jewellery store, with percentage slots, weighted scoring and a server-side write path into Shopify's own sorting. It ran on real collections, on a real storefront, with real sales behind every decision.
• 2026: LeelaRam Technologies is founded. The company was formed around one idea: build software that grows with the businesses using it, prove it works with numbers, and stay in the relationship. The engine became the seed of the first product.
• 2026: SellRank for Shopify. The engine was rebuilt as a multi-tenant Shopify app, with a first-party engagement pixel, drag-and-drop curation, drafts and scheduling, per-version performance attribution and sort-health monitoring, verified by an accuracy audit that runs against a live store.
• In development: the second product goes mobile. A mobile application for iOS and Android, built with the same verification-first approach.

The live jewellery store where the engine was first proven was lucirajewelry.com. The sorting engine inside SellRank was not designed in the abstract; it was built for that store's live collections, where every ranking decision could be checked against sales, and only after it ran there was it rebuilt as an app any Shopify store can install.

LeelaRam Technologies products

SellRank: the Shopify collection sort app

SellRank is LeelaRam Technologies' first product and it is live. It ranks the products in any Shopify collection by real performance, including views, add-to-carts, orders, revenue, conversion rate and profit, and pushes that order straight into Shopify's own sorting. Merchants describe a collection as percentage slots, for example 'the first 20% is in-stock bestsellers, the next 20% is new arrivals', preview the exact result, pin or demote by hand, and sync. There are no theme edits and no code, and every push is verified position by position.

• 19 ranking strategies, from revenue and conversion to profit and sell-through.
• A first-party engagement pixel that counts product views and add-to-carts from day one, installed through Shopify's Web Pixels API, recording aggregates only and no customer data.
• Live preview with drag and drop, pins and demotions before anything goes live.
• Drafts, scheduled publishes and automatic revert for campaigns, with a version history that can be restored.
• Daily or weekly re-sorts in the store's own time zone.
• Per-version performance attribution, so merchants can see which order performed better.
• Hourly sort-health monitoring that flags any collection drifting from the pushed order, with one-click re-sync.
• Profit-aware ranking and a Google Analytics 4 backfill of up to 90 days on the Scale plan and above.

SellRank's plans are Free (one collection, the full editor and preview, one live sync), Grow at $29 per month, Scale at $69 per month and Max at $249 per month, with annual pricing on the paid plans. Plans are billed through Shopify. The product's changelog records version 1.0, the first public release, on 9 September 2026, and version 1.1, which added daily and weekly re-sorts and whole-store collection search, on 25 September 2026.

The numbers the company publishes about SellRank are the ones that can be re-run from its own test suite: more than 78,240 verified sorting cases, 19 ranking strategies, about five minutes to the first synced collection, and zero lines of code written by the merchant. There is a setup guide at /guides/sellrank and a full product page at /products/sellrank.

How SellRank works, step by step

Because SellRank is the product most people search for alongside the company name, it is worth describing how a merchant actually uses it. The product page sets out four steps.

1. 1Install it on the Shopify store. There is one permissions screen, and the engagement pixel provisions itself, so nothing has to be pasted into a theme.
2. 2Pick a collection and a strategy. The merchant searches the store or pastes a collection link, then chooses a single metric or composes percentage slots, adds conditions such as in-stock or a price range, and watches the live preview update.
3. 3Preview, then sync. The exact resulting order is shown product by product with the reason for each placement. Sync switches the collection to manual sort and pushes the sequence to Shopify.
4. 4Let it run and see the proof. It re-sorts daily or weekly on the merchant's schedule, publishes and reverts on the dates set, attributes results to each version, and checks every hour that Shopify still holds the order.

A few design decisions say a lot about how the company thinks. If a merchant uninstalls SellRank, the collections keep the last order that was pushed and stay on manual sorting; nothing breaks, because no theme files were ever touched. Where cost per item is missing on a product, profit and margin read zero rather than a guessed number, and the label says 'est.' for exactly that reason. A merchandiser's pin or demotion always beats the automatic order and is remembered on every re-sync. Each of these is a small choice in favour of the merchant's control and honest numbers, which is the company's values applied to software.

Engineering standards and verification

The company's claim to consistency rests on verification, and it has published how that verification works for SellRank in how we test a sorting engine. The approach separates 'accurate' into three claims, each with its own evidence.

• Ordering correctness: every ranking option is fed products with known values and checked to come out in exactly the promised order, and a coverage guard fails the suite if an option is added without a matching proof.
• Metric accuracy: the numbers the engine sorts by are recomputed independently from raw order data and compared with the app's own figures.
• Write-path fidelity: after a real sync, every position is read back from Shopify and compared with the computed order.

The move planner, which turns a desired order into the list of moves Shopify needs, is verified exhaustively for small collections, which is where the figure of 78,240 cases comes from, and with hundreds of randomised larger cases. The company has written that this exhaustive sweep caught a real bug before launch, where positions computed on a filtered list skewed every insert once an unexpected product appeared, and that the case which found it now runs on every build. The same verification-first approach is stated for the mobile app in development and for client work.

Data practices

The company's trust value is specific about data. It collects the minimum a feature needs and says exactly what it is. In SellRank, the engagement pixel counts product views and add-to-carts per product per day as aggregates, with no customer identifiers. An optional Google Analytics 4 connection can import up to 90 days of history on the Scale plan and above, but the pixel stays the source of truth going forward. Pricing is billed through Shopify's own plan page with no surprise meters. When something breaks, the company's own monitoring is designed to tell the merchant before they find out another way.

Who LeelaRam Technologies works best with

The services page states who each kind of work is ideal for, and those statements are the clearest guide to where the company fits.

• Websites: contractors, professional services, local businesses and brands that need to be found.
• Shopify apps and storefront technology: merchants and agencies that need something Shopify does not do out of the box.
• Mobile apps: businesses whose customers or teams live on their phones.
• Custom software and automation: teams spending hours a week on work a script should do.
• SellRank: Shopify stores of any size that want collection order to follow real demand, from a free plan on one collection to unlimited collections on Max.

The mobile app in development

The company's second product is a mobile application for iOS and Android, currently in development. It is being built on the same principle as the first: solve one real problem completely, prove that it works with numbers, and grow with the people who use it. The company has said that details and a name will follow as it nears release, that pricing will be decided close to launch, and that an early-access list is open now on the product page.

LeelaRam Technologies services for clients

Alongside its own products, LeelaRam Technologies builds for clients in four areas. Each is described on the services page as something the company has actually delivered or is actively building.

• Websites that rank and convert. Fast, fully prerendered sites with SEO built in from the first line: design and build mobile first, content modelled as data so the owner adds work without touching code, per-page SEO, structured data and a generated sitemap, enquiry forms with fallbacks, and tracked call and WhatsApp conversions. Ideal for contractors, professional services, local businesses and brands that need to be found.
• Shopify apps and storefront technology. Private and public Shopify apps, embedded and App Store-ready; headless storefronts and performance work; merchandising, pricing and inventory automation; integrations with Google Analytics 4, review apps and ERPs; GDPR webhooks, billing and App Store submission. Ideal for merchants and agencies that need something Shopify does not do out of the box.
• Mobile apps. iOS and Android from one codebase, designed for the phone first, including product definition and prototype, backend, authentication and analytics, store release and post-launch iteration.
• Custom software and automation. Internal tools and admin dashboards, data pipelines and reporting, integrations between commerce, analytics and CRM systems, and automated verification for anything that touches money or inventory.

The technologies the company lists as capabilities are Shopify Apps, Web Pixels, Google Analytics 4, Next.js, React, TypeScript, iOS and Android, PostgreSQL, Prisma, Remix, Vercel and automated QA.

On commercial terms, the company's published answers are these. A project starts with a conversation and then a plain statement of the problem that both sides agree is the right one, before any proposal or design. A marketing site of the Chamunda Constructions kind is typically a few weeks from brief to live, depending on how quickly content arrives. The company maintains what it builds, and most clients stay on a light monthly arrangement. The client owns the code and the content, handed over in a repository the client owns, with documentation.

Clients and their work

PrimeStyle: a US diamond-jewellery store on Shopify

PrimeStyle is a US diamond-jewellery manufacturer and retailer that has sold online since 2001 and, by its own account, served over 100,000 customers. Through an engagement that began on Upwork, LeelaRam Technologies led the redevelopment of its live Shopify storefront end to end, working directly with the owner, Yanir David, in the United States, and delivered it without taking the store offline.

The challenge was a twenty-year-old business with a large catalogue, including engagement rings, bridal sets, eternity bands and natural and lab-grown diamonds in every cut, running on a Shopify store that had grown feature by feature over the years. Every change had to ship to a live, revenue-earning storefront serving the US market without breaking checkout, product data or the integrations the business depends on.

• Storefront architecture: ownership of the theme's structure and the custom Shopify development behind it.
• Product management workflows for a large jewellery catalogue: products, variants, diamond attributes and collections.
• Analytics implementation, so merchandising and marketing decisions rest on what customers actually do.
• Third-party integrations, maintained so they keep working through every release.
• A deployment process for a live production store.
• Advanced product customisation for configuring jewellery by metal, stone and shape.
• Recommendations and dynamic merchandising that respond to demand.
• Performance-focused enhancements in every phase.

The stack was Shopify, Liquid, JavaScript, Shopify's APIs, Google Analytics 4 and the business's third-party apps and integrations. The store is live at primestyle.com. The full case study is at /work/primestyle. There is no client testimonial on this site for PrimeStyle, and we have not written one.

Chamunda Constructions: a Mumbai contractor's website

Chamunda Constructions is a civil contracting and building finishing company in Kandivali West, Mumbai, which has finished buildings for Mumbai builders since 2004. Its founder and contractor is Bhadresh Chavda. Before this project it had no website, so a builder searching for the company found nothing.

LeelaRam Technologies designed and built a fast, fully prerendered marketing site where every project, service and process step has its own indexable page, the founder is a searchable entity, and every enquiry channel is tracked. The site was built with React, Vite, Tailwind CSS, Framer Motion and static prerendering, and is hosted on Vercel.

• A projects portfolio filterable by status and builder partner, with search, sort, grid and list views, shareable filtered URLs and a page per project.
• A founder page with a career timeline, working principles and an FAQ, with Person and AboutPage structured data.
• Services, process and article pages, with FAQ blocks emitted as structured data.
• A local SEO foundation: Organization schema with service areas, per-page metadata and canonicals, a generated sitemap and robots rules.
• Measurable enquiries: a Google Ads tag with conversion events for calls, WhatsApp messages and form submissions.
• An enquiry form that falls back to the visitor's mail client if the form service is unavailable, and a sticky call and WhatsApp bar on phones.

The site is live at chamundaconstructions.in, and the full case study is at /work/chamunda-constructions.

How LeelaRam Technologies works: listen, build, prove, grow

Every engagement and every product at LeelaRam Technologies goes through the same four steps. They are published on the About page, and they are meant as commitments a client can check, not a slogan.

• Listen: understand the real problem before proposing anything. The work starts inside the client's business: what the team does today, where the time goes, what a good outcome looks like in their own numbers. The first deliverable is a plain statement of the problem that the client agrees is the right one.
• Build: small, complete releases, not a big reveal. The first version does one thing end to end and goes into real use early. Each release after that is complete on its own, so the client is never waiting on a launch date to see value.
• Prove: verify it with evidence, not a demo. Automated tests, audits against live data, and measurement built into the product itself. Before anything is called done, the company can show the numbers that say it works, and the client can re-run those checks.
• Grow: stay on, improve it, and grow together. Launch is the beginning of the relationship: monitoring continues, questions keep being answered, and the improvements that users ask for keep shipping.

You can see the method in the work. On PrimeStyle, the company started with the workflows behind the store before changing what customers see, and shipped small, verified releases against the live store rather than a big-bang relaunch. On Chamunda Constructions, it started with how builders choose a finishing contractor before any design. On SellRank, the proof step is a verification suite of more than 78,000 cases plus a live-store audit.

The values: growth, consistency, relationship, trust

The company's motto is four words, and each is expanded on the site into something it actually does.

• Growth: products that make your numbers move. The company builds for the metric that matters to the client, such as a conversion rate, an order or a retained user, and instruments every product so growth is measured, not assumed. If a feature cannot be shown to move something, it does not ship.
• Consistency: the same standard on the first release and the fiftieth. Every product carries an automated verification suite that runs before every release. SellRank is checked against more than 78,000 test cases and a live-store audit.
• Relationship: a real person answers, and keeps answering. Support is a person, not a ticket queue. The products ship with an in-app inbox that reaches the team directly, and the roadmap is shaped by the merchants and users who talk to the company.
• Trust: clear data practices, honest numbers, no dark patterns. The company collects the minimum a feature needs and says exactly what it is. Estimates are labelled as estimates. Pricing has no surprise meters.

We have written about what those four words cost to keep in why LeelaRam Technologies. The short version: each rules something out. Growth rules out features that cannot be measured. Consistency rules out releases without tests. Relationship rules out disappearing after launch. Trust rules out rounding numbers up for effect, which is why this profile contains no client counts, revenue figures or awards.

What LeelaRam Technologies is not

Entity profiles are usually lists of what a company does. It is just as useful to state what it does not do, so nobody is misled.

• It is not a large agency. It is a small company, and it does not claim the capacity to staff very large programmes at short notice.
• It is not only a Shopify company. Its first product is a Shopify app, and its second is a mobile app.
• It does not publish invented statistics, third-party rankings or testimonials that clients have not supplied.
• It does not keep clients' code, accounts or content in its own name. The client owns them.

How LeelaRam Technologies is connected across the web

For readers and for search engines, these are the places where LeelaRam Technologies and its founder are represented, all linked from this website's structured data where applicable.

• The company website, www.leelaramtechnologies.com, with the About, Products, Services, Work, Blog, Changelog and Support pages.
• SellRank's product page at /products/sellrank, its setup guide at /guides/sellrank, and its release history at /changelog.
• The company's LinkedIn Page at linkedin.com/company/leelaram-technologies.
• The founder's portfolio at sumitchavda.vercel.app and his LinkedIn profile.
• Client sites delivered by the company: primestyle.com and chamundaconstructions.in.

The company also writes in public. The blog covers Shopify merchandising, collection sorting, store speed, structured data, measurement, and the practical decisions Indian D2C brands and small businesses face, alongside first-person pieces from the founder about what building the company has taught him. The changelog records every SellRank release a merchant could notice, dated and described in plain language, from the first public release onwards. Documenting the work this way is deliberate: a reader can check what the company says against what it has shipped, and anyone evaluating it as a partner can see how it thinks before the first call. It is also the simplest way for a young company to build a public record that is accurate, rather than one assembled from claims.

LeelaRam Technologies in Mumbai and India

The company is based in Mumbai, and much of what it writes is for Indian merchants and small businesses: D2C brands on Shopify, contractors and service firms that need to be found online, and teams replacing spreadsheets with software. Its Mumbai client, Chamunda Constructions, is the model for its website work with local businesses. Its products and client work also reach beyond India: SellRank is priced in US dollars and sold through Shopify to stores anywhere, and PrimeStyle is a US business.

If you are looking for a Mumbai software company for a Shopify app, a website or custom software, the company's own guides may help you choose, whether or not you choose it: how to rank the top Shopify app development companies in India, how to hire the best Shopify developer in Mumbai, and how a small business in Mumbai should choose a software company.

Questions people ask about LeelaRam Technologies

Most of the questions the company is asked are answered in the FAQ below. A few recur often enough to answer here as well. The company is not only a Shopify app company. It works with clients outside India. A project starts with a conversation and a written problem statement, not a proposal. And the fastest way to reach a person is the contact form, the email address above, or, for SellRank users, the in-app support inbox.

Contact LeelaRam Technologies

To talk about a project, a product, or SellRank, use the contact form on this site or email leelaramtechnologies@gmail.com. The phone and WhatsApp number is +91 98922 60330. For product support, the Support page lists the direct routes, including the in-app inbox inside SellRank. A person reads everything and replies.