Insights

What we've learned, written down

Practical writing from the work itself — merchandising, verification, and the craft of software that stays useful.

Articles

Profit-Aware Merchandising: Sorting by Margin, Not Just Sales

Your best-selling product and your most profitable product are usually not the same one. Here is how profit-aware sorting works, what it needs from your catalogue, and where it can mislead.

12 September 20265 min read

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#sortbyprofitShopify#marginbasedmerchandising#profitperproductShopify

7 September 2026

How We Test a Sorting Engine: 78,240 Cases Before the First Customer

A sorting app that is 'roughly right' is a liability on a live store. Here is the verification suite behind SellRank, and why every product we ship has one.

7 min readRead

2 September 2026

Collection Order Is the Most Underrated Conversion Lever on Shopify

Most stores spend on ads to bring people to a collection page, then show them products in the order they were uploaded. Here is why the first row decides the sale, and what a good order actually looks like.

6 min readRead

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Merchandising, verification and building software that lasts. A few times a month at most, and nothing else — no promotions.

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